Welcome To QUBIT IT SOLUTIONS

Introduction

The Internet has brought many unique benefits to marketing, one being the lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media, such as, the Internet, e-mail, and wireless media, but also it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet including, design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

Advantages

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time. Internet marketing as of 2009 is growing faster than other types of media.[citation needed] Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media¡Xthrough the use of web analytics for instance¡XInternet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than soloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

Aims And Objectives

Qubit IT Solutions is an organization whose objective is to help promote institutions in Ghana worldwide through Information and Communication Technology (ICT).

We offer services such as:

„Ï Computing Consultancy [Computer Repairs, Upgrading, Sales and Establishment of Computer Labs]

„Ï Software Installation

„Ï Web site Design

„Ï Computer Security [Locking/Passwording of school files, Computer Antivirus with periodic updates]

„Ï Learning Softwares and Electronic Textbooks [All Levels & All Subjects]

  Qubit IT Solutions present the option to own a web site to allow institutions to connect to the outside world. The web site we intend building for these institutions will bestow detailed information such as historic, present and future events, staff, facts & figures and any necessary information worth publishing to be viewed by the public. It is our wish to connect institutions to the Worldwide Web and we hope to have cordial business relationship with all our clients. Thank you!

MR. GYEBI ENOCK MENSAH (DIRECTOR).

1.       CATERORIES

a.       UNI-SITE (SELF HOST):

§  School Web site

b.       MULTI-SITE (ONE HOST WITH MANY GUESTS)

§  School Web site, small scale business

2.       FEATURES

Ø  Information about the institution

Ø  Past, Present and Upcoming Events

Ø  Client Special Requirement

Ø  Interactive Location Routing of Institution

Ø  Digital Virtual Tour of Institution

Ø  Address and Contacts of Institution

Ø  Online Prospectus

Ø  Online school bills, etc

Ø  Detailed information of school (Pictures of School Premises, Staff, Students, etc)

WHY YOU NEED A WEB SITE FOR YOUR SCHOOL

·          Internet is currently the modern and best way of advertising institutions worldwide.

·          Web sites properly constructed are information systems. They efficiently structure content to provide visitors with knowledge and insight.

·          Advertising your school on radio is limited to the coverage area of the radio station; thus it is a city-wide or region-wide but advertising it on a web site cuts across all boundaries.

·          Advertising your institution on radio does not give the public visual views and detailed information about the institution, but a web site provides a digital visual view, location and all necessary information without a timely cost as compared to radio advertisement.

ADVANTAGES OF OUR WEB SITE

ü  No expiring date

ü  No monthly charges

ü  It is absolutely free

ü  You don’t need an internet connection in your institution before you can own a web site

ü  You don’t need a host but rather, you can host yourself and make changes to your site anytime you wish

ü  It is less expensive compared to advertising your institution on radio and TV stations

ü  You can upload any information and pictures on your site